That one time we met Jessica Alba

January 29, 2013

One of the highlights of Alt was getting the opportunity to meet Jessica Alba and talk to her about The Honest Company – the company she founded in 2012 that produces safe, eco-friendly, high-performance products for babies, bath & body, and cleaning.  Cleaning and baby products don’t always come to mind when you think of a glamorous and successful actress… But as a mother of two young daughters, Alba is working to make her name synonymous with a healthy and toxic-free lifestyle. Right now, you can get any and all products from The Honest Company sent directly to your doorstep…

One of the highlights of Alt was getting the opportunity to meet Jessica Alba and talk to her about The Honest Company – the company she founded in 2012 that produces safe, eco-friendly, high-performance products for babies, bath & body, and cleaning.  Cleaning and baby products don’t always come to mind when you think of a glamorous and successful actress… But as a mother of two young daughters, Alba is working to make her name synonymous with a healthy and toxic-free lifestyle.

Right now, you can get any and all products from The Honest Company sent directly to your doorstep when you order online from their site.  Why aren’t the products sold in stores?  Because they don’t want their message and movement to get lost in translation – when you purchase the items online you get all the facts and a guarantee that you are getting their best and most up-to-date products.  If the thought of ordering diapers, wipes, hand soap, and dishwasher pods on the internet doesn’t appeal to you then consider this: there are toxic risks in most all the products we use everyday.  And, “there’s growing consensus that some chemicals used in these products are linked to chronic diseases like asthma, ADHD, and even cancer.”  That’s some scary stuff.  So scary that it was this type of information that propelled Jessica to team up with Christopher Gavigan (author Heathly Child Healthy World) to start The Honest Company.

So what did we ask Jessica when we got to talk to her two-on-one?  I stupidly asked if she planned to publish a handbook with all her findings and process for starting the company and she pointed to a stock of glossy handouts with the announcement of The Honest LIfe: Living Naturally and True to You – her book that will be released this March.  We asked about ways to steer clear of the flu (spraying down surfaces with rubbing alcohol for a quick fix and using hand sanitizer religiously), how to take care of our skin with natural products (she swears by this healing balm, and compared its many uses to Aquaphor), and if the Honest toilet cleaner could stand up to our, er, needs (a resounding yes, followed by instructions to get the floor spray and bathroom cleaner for a sparkly bathroom).

Both Sally and I could not get over how warm and down to earth she was… Maybe it was the make-up-free face, quick to respond knowledge of toxins and chemicals, or excitement over her products – but we sort of fell in love with her, and The Honest Company, in the span of ten minutes.

I also couldn’t help complimenting her on her double pierced ears.  I told her that I had gotten mine done recently and she said she was going to get hers triple piereced soon.  To which I replied, “NO way, I was thinking about doing that!?”  Then I whispered to myself, “Spirit sistersssss.”  Just check out her sassy earring pairings below and convince me to get that third hole…  The day we saw her she had a bitty rose gold safe pin and flat gold heart in one ear, and a stud with spike and little pyramid in the other.  I’m still dying over how cool she is.

(First image via APoT Instagram // Images of Jessica via Google // quote via Christopher Gavigan)

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Join Us + Anthropologie!

January 29, 2013

It’s hard to believe, but one of our favorite holidays is just around the corner: Valentine’s Day.  Why do we like this day of love, hearts, and Hallmark cards?  Probably because our sweet parents celebrated it in very special ways that made us remember that we were loved (on V-Day and every day).  Even though we are twenty-somethings we still look forward to seeing what cards we get from home and we make sure to spread the love on February 14th… Due to our love (pun intended) for 2/14, we were over the moon when one of our favorite brands,…

It’s hard to believe, but one of our favorite holidays is just around the corner: Valentine’s Day.  Why do we like this day of love, hearts, and Hallmark cards?  Probably because our sweet parents celebrated it in very special ways that made us remember that we were loved (on V-Day and every day).  Even though we are twenty-somethings we still look forward to seeing what cards we get from home and we make sure to spread the love on February 14th…

Due to our love (pun intended) for 2/14, we were over the moon when one of our favorite brands, Anthropologie, asked us to team up with them in hosting a free styling workshop in honor of Valentine’s Day!  Next Thursday, February 7th – we will be at our local Anthro, helping shoppers find the perfect festive solutions for the holiday – styling outfits for going out (or staying in) and suggesting pretty gifts for guys and girls alike!  We hope that any of you that live in the area will sign up for one of the two sessions!!  Here are the details:

.Place & Time: Anthropologie store in Dallas’ Northpark Mall, 5:30-6:30pm and 7:00-8:00pm (please sign up for one of the two sessions or stop by the store!)

.What you can expect: You’ll would have the opportunity to shop with us and have us assist you in coming up with the perfect Valentine’s Day – whether it be for a date, girl’s night out, etc.  The event will be a fun, festive shopping night out complete with festive drinks and bites!

.RSVP: Space is limited!  Please send an RSVP by clicking here and filling out the required information.

We are so looking forward to this lovely event and hope that many of you will be able to come and join us… See you on the 7th!  kiss, kiss + hug, hug

(Graphic c/o Anthropologie)

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Toast Talk

January 28, 2013

Konichiwa, readers!  We missed you while we were away at Alt Summit… To reiterate what Sally already said in her post today, we had a ridiculously good time at the conference.  Bailey and Jamie were the perfect pair to share a room with and I learned so much just listening to them talk about their thriving store businesses and online shops.  I can’t think of a world without Furbish and Biscuit and I’m so proud of what those two do!   It was nice to take a little break and focus on learning and connecting with other bloggers, but it made…

Konichiwa, readers!  We missed you while we were away at Alt Summit… To reiterate what Sally already said in her post today, we had a ridiculously good time at the conference.  Bailey and Jamie were the perfect pair to share a room with and I learned so much just listening to them talk about their thriving store businesses and online shops.  I can’t think of a world without Furbish and Biscuit and I’m so proud of what those two do!  

It was nice to take a little break and focus on learning and connecting with other bloggers, but it made me feel like a bit of a slacker at the same time.  You guys are our peeps – and we owe our past two lovely years of blogging to your constant engagement – so I get a bit of the guilty feeling when I leave you hanging…

But Alt was a success.  I don’t want to give away too many details of what Sal and I have in-store now that we are bursting with ideas and pipe-dreams of what this blog can be and mean for both of us,  but let’s just say that we will be working harder to wow you all and show us 100% of the time.

Below are just a few of my favorite (summarized) snippets of advice from the panels I went to:

– Do YOU.  Whether that means attracting people or repelling them – your readership says it all.  People follow you for you – not when your blog (looks or feels) like someone else’s.

– Personality leads to platform, platform leads to trust, trust leads to a marketplace.  No personality?  No trust.

– How much do you share?  Rule of thumb: don’t put anything on your blog that you wouldn’t want to share with a stranger on an airplane.

– A brand is much more than a logo, a typeface, and a layout – a brand is an experience and what readers take-away when they leave your blog.

– The blogs and bloggers with infinite resources and an established following can be intimidating – don’t let their success shake your confidence but don’t try to copy their formula either…

– Make a detailed media kit that anticipates potential questions and sets a standard for what you will and will not do.

– When working with brands – go in with a plan but be open to ideas.

– Know when to say “No.”  Work with brands and companies that are a good fit for you, your voice, and your readers.  

– Sponsored posts don’t mean that you’re selling out… They just mean that you are working with brands you love and integrating their message and content in meaningful ways. 

– The more opportunities you say “No” to, the more opportunities that you’ll want to say “Yes!” to will come your way.  (this is true, the bloggie fairies make it happen)

– Make an editorial calendar to keep your content focused on your blog and the content you want to share.  Looking at other blogs too much can sometimes lead you to produce content that’s influenced by theirs…  Stand out!

– You can’t be an expert in everything, reach out for help from experts when and if you need it.  (and be prepared to pay for their consulting)

– Design a process for everything you do and try to teach it to someone else – if they get it, you know you have a sound-proof system. < for delegating your business

– Do what you do best, hire people to do the rest.  < when running your own business

– Content is king.  And original content is the queen that controls the kind.  (okay, I made this up, but go with it)

There were lots of other nuggets I took away from the conference but I stupidly left my notebook full of tiny terrorist handwriting at home… But check out Bailey’s recap of what she took away from the panels she went to here 🙂  Lisa’s recap is fab, too!

(Image via Items by Johanna)

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Soaking it All In

January 28, 2013

We’re baaacckk from our trip to Salt Lake and couldn’t have had a better time.  I’ve gotta say that by far the very best part of the trip was spending some quality gal pal time with our roomies turned bffs/future bridesmaids/god parents – Jamie and Bailey.  Mornings were spent devouring room service in our trusty hotel robes, days were spent eating more cheese dip than we can count between panels, and nights were spent giggling ourselves to sleep over hash tags and other unmentionables.  It was just the little escape that we needed to boost our bloggie self esteem and…

We’re baaacckk from our trip to Salt Lake and couldn’t have had a better time.  I’ve gotta say that by far the very best part of the trip was spending some quality gal pal time with our roomies turned bffs/future bridesmaids/god parents – Jamie and Bailey.  Mornings were spent devouring room service in our trusty hotel robes, days were spent eating more cheese dip than we can count between panels, and nights were spent giggling ourselves to sleep over hash tags and other unmentionables.  It was just the little escape that we needed to boost our bloggie self esteem and give us some much needed girl time.  Sometimes you just need that, right?  This Monday morning was definitely a struggle to get up, but we can’t wait to put into action much of what we learned while away.  In the meantime, happy happy Monday to you – here’s to hoping we all make it through the day quick!  I’ve got a barre class followed by the Bachelor tonight and I cannot wait:)

(Image via Dust Jacket)

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Alt ’13

January 24, 2013

Let us tell you about a place.  Someplace cold.  A place where the girls wear glasses and bright-colored lips and digital lingo flows like high-speed internet. Where smart blogging women (and a few men) flock like the salmon of Capistrano.  I’m talking about a little place called Alt Summit. Maybe we will see you here?  We’re pretty friendly and in race to get rid of all the business cards we brought… (Image via Jessica Hart – altered opener via Dumb and Dumber)

Let us tell you about a place.  Someplace cold.  A place where the girls wear glasses and bright-colored lips and digital lingo flows like high-speed internet. Where smart blogging women (and a few men) flock like the salmon of Capistrano.  I’m talking about a little place called Alt Summit.

Maybe we will see you here?  We’re pretty friendly and in race to get rid of all the business cards we brought…

(Image via Jessica Hart – altered opener via Dumb and Dumber)

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