Born Free + Shopbop

April 25, 2014

Victoria Beckham, Gisele Bundchen, Tory Burch, Sarah Burton (Alexander McQueen), Consuelo Castiglioni (Marni), Alberta Ferretti, Diane von Furstenberg, Carolina Herrera, Donna Karan (DKNY and Urban Zen), Liya Kebede, Clare Waight Keller (Chloe), Jenna Lyons (J.Crew), Isabel Marant, Marchesa, Stella McCartney, Phoebe Philo (Celine), Miuccia Prada, Rachel Roy, Ivanka Trump, Donatella Versace and Vera Wang. — Just the list of incredible designers who lent their talents to create pieces for Born Free, the limited-edition collection available on Shopbop.  The collection’s mission: to raise awareness and support for the elimination of mother-to-child HIV transmission. All of the 22 designers who contributed are mothers…

Victoria Beckham, Gisele Bundchen, Tory Burch, Sarah Burton (Alexander McQueen), Consuelo Castiglioni (Marni), Alberta Ferretti, Diane von Furstenberg, Carolina Herrera, Donna Karan (DKNY and Urban Zen), Liya Kebede, Clare Waight Keller (Chloe), Jenna Lyons (J.Crew), Isabel Marant, Marchesa, Stella McCartney, Phoebe Philo (Celine), Miuccia Prada, Rachel Roy, Ivanka Trump, Donatella Versace and Vera Wang. — Just the list of incredible designers who lent their talents to create pieces for Born Free, the limited-edition collection available on Shopbop.  The collection’s mission: to raise awareness and support for the elimination of mother-to-child HIV transmission. All of the 22 designers who contributed are mothers themselves…the 50 items include clothing and accessories for both women and children and are based on prints from Wangechi Mutu, a celebrated Kenyan-born visual artist based in New York. 

I want everything (including the adorable baby an children’s items). And not just because the pieces are lovely and almost all are below $250 (Prada skirt for $245, Isabel Marant blouse for $190, Vera Wang mini dress for $95) but because the objective of ending the transmission spread by December 31, 2015 is so powerful. MAC Aids Fund will be matching all donations and the total purchase price of all items sold, up to $500,000. If that’s not an incentive to shop, I don’t know what is. I have a feeling many of the beautifulness will sell out soon…so I’ll hope to scoop up this top and this dress before my size is gone!

P.S. how stunning are the ad campaign photos of models and their children? Heart melting…

(Images via Shopbop)

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