Stop everything you are doing and download SWIRL. It’s our latest obsession and will literally change your life when it comes to shopping… A life-changing mobile app? Indeed. We know what you’re thinking, “I’ve tried using shopping-based apps before and none of them were all that life-changing.” Agreed. But SWIRL is so, SO different than anything of its kind – it’s like a personal shopper that makes it easy for you to favor your favorite stores and “clip” items you like and save them to specified personal style collections. You know how you know you’ve seen that one pair of perfect cobalt blue heels but you can’t remember who made them or where you can go try them on in your size? Now you can just clip those shoes when you see them and SWIRL stores them till you are ready to shop. Then it will tell you which stores in your area have said perfect heels and if any of those stores have special promotions or sales happening… It will even give you the distance and directions to those stores.
Your SWIRL account is also accessible online and perfectly syncs with your phone… Drag the “clip it” widget to your internet browser dashboard and hit it when you’re on your favorite store’s site to clip the items you want to save to SWIRL. Molly: mostly an offline store shopper. Sally: mostly an online shopper. Molly follows all Sally’s clip boards (which Sally curates when cruising the web on her laptop), steals the clips she loves, then hits the stores when she knows sales are happening to try on and buy. Sally keeps her clips and personal style collections super organized and plots and plans where to get her favorites at the best price. It’s an app that lets you shop the way you want. And because it has so many retailers and stores, you never feel like you are being dictated where or when to shop.
Forgot to mention that the app is free (!). But you probably already knew that because you downloaded it and are already addicted. We agree with Women’s Health magazine editor Jenny when she tweeted, “‘Clip it’ is the new ‘pin it’” Could not have said it any better
**Stay-tuned for more of how we will be working with SWIRL… Hint: NYFW!!!**
(Screen shots of SWIRL taken from MBM’s iPhone. Note the 15% battery and 12:03am time)